Approval needed before launch: customer release, quote approval, client/product context, embed URL, and any result claims.
Summary
This page is scaffolded for a customer testimonial example. The final version should explain why the testimonial was needed, what trust gap it closed, and where the business used the asset.
Objective
Turn customer trust into proof that can support a sales page, follow-up sequence, website section, or campaign.
Approach
The final copy should describe the interview structure, the proof points captured, and the editorial choices that made the testimonial clear.
Deliverables
- Primary testimonial video
- Supporting clips if scoped
- Quote or transcript excerpts when approved
- Thumbnail and web copy
Approval checklist
Confirm customer release, quote approval, business context, and commercial-use rights before publishing.