- A product, service, location, hiring, or brand launch
- A big moment that needs to look polished, not improvised
- Teams that need a few connected assets, not just one video
One connected set of content for your launch
A launch kit pulls your core message, visuals, and content into one package, so the launch feels polished at every spot where people will see it — the landing page, the email, the social post, the sales follow-up.
The goal is not to make every asset imaginable. It is to make the right ones, and make them feel like they belong together.
What it can include
Every launch is different, but a kit often includes a hero video or main visual, supporting photo and video cuts, copy for a landing page, social clips, and the message that ties it all together.
Some launches just need a short proof video. Others need a mix of product shots, a message from you or your team, web copy, cutdowns, stills, and follow-up content for sales or hiring.
How it works
First we define the launch: what is changing, who needs to care, where they will see it, and what will make it feel ready. From there we shape the asset list, the shoot, the delivery schedule, and the approval steps.
That keeps the project from turning into an endless wish list. Your launch date, your channels, and your audience decide what matters most.
What it is not
A launch kit is not a full rebrand, a full website, a paid-ad program, or marketing automation unless you add those. It stays focused on the content people will actually see during the launch.
It is also not the right first step if you are still deciding what is launching, who it is for, or what the main message should be. Those need to be clear before production is worth the spend — and a quick call can help you get there.
Related work
For a launch-style story around a major investment, see the St. George office building video. For a guided business explanation, see the commercial finance office tour. For planning notes, see Resources.
How we price it
Launches vary a lot by timeline, channels, and how much content you need, so we quote after your launch goal is clear. We keep pricing off the site because a real number depends on the details.